Opens in Stockholm, January 24, 2025
Inside ANDETAG, time stands still.
It is a place where, art, technology, and ritual converge in an immersive experience that blurs the boundaries between observer and artwork.
In a world where the pace is constantly accelerating, You are invited to slow your breath and be enveloped in an enchanting tapestry of shapes, light, and sound.
Welcome to ANDETAG— a place of stillness and wonder.
What is ANDETAG?
ANDETAG is a curated art experience where colors, light, and music invite you to connect with your own breath.
The experience features several rooms that you can explore at your own pace, with spaces where you can sit down and rest.
A journey through the exhibition takes approximately one hour.
Is ANDETAGsuitable for children?
We believe ANDETAG can be a meaningful experience for children as well, but we kindly ask that they respect the calm atmosphere inside the exhibition.
Please note that there is no space for strollers inside the exhibition area.
Is the experience accessible?
There are elevators to both street level and the subway. The exhibition is wheelchair accessible, but unfortunately, we do not have a fully equipped wheelchair-accessible restroom.
Some parts of the exhibition are dark, but navigation is relatively straightforward. Guide dogs are welcome.
There is no hearing loop available, but the music can be accessed online if you’d like to play it on your own device.
Caregivers or assistants are admitted free of charge.
ANDETAG
Kungsgatan 39, Hötorget subway, Stockholm
ANDETAG-Kungsgatan 39, Hötorget subway, Stockholm
Tickets
ANDETAGis a one-hour experience that takes you from the stress of everyday life into a peaceful, magical world.
You are welcome to arrive up to 15 minutes before your scheduled time. Explore the exhibition at your own pace and stay until you feel ready to leave.
Each time slot accommodates only 40 people. Spots fill up quickly, so make sure to book in advance.
Private Viewing
Book a private viewing and experience ANDETAGexclusively with your friends. You’ll have the entire space to yourselves for an hour, for up to 40 people. Booking is easily done through our ticket platform.
If you’d like to stay longer or combine the experience with food and drinks, please contact our event booking team.
ANDETAGis also available for tailored events in the morning, daytime, evening, or weekends—perfect for companies, groups, or special occasions.
Can I buy tickets on-site?
No, tickets can only be purchased through this website.
Can I cancel or reschedule my ticket?
You can cancel your visit up to 24 hours before your scheduled time. Refunds are issued as a gift card, which can be used to book a new time.
A cancellation link is included in your confirmation email.
What happens if I miss my scheduled time?
If you are less than 30 minutes late, you are warmly welcome. After that, we may be able to accommodate you if space allows.
Prices
Regular ticket: 240 SEK
Student/senior: 220 SEK
Youth (8–17 years): 125 SEK
Private viewing: 8800 SEK
Gift Cards
Gift cards are available for full-price tickets. Please note that the gift card must be redeemed on this website to book a time slot. It cannot be used as an entry ticket.
Events
We offer tailored events for companies and groups in an environment that inspires both personal reflection and connection. Our atmosphere is designed to provide a unique and memorable escape from everyday life.
Meeting at ANDETAGis more than just an event—it’s an experience that strengthens relationships, fosters reflection, and leaves a lasting impression on participants.
Whether you’re planning a conference break, a team-building activity, or a special corporate dinner, we’ll help you create a customized solution that meets your needs.
Contact us to discuss your next event and create an experience your participants will remember for a long time!
Malin & Gustaf Tadaa
Malin and Gustaf Tadaa are an artist duo who merge technology and art into unique and boundary-pushing projects. They have been working together since 2011 and married since 2017. Together, they create worlds where color, form, and technology meet interaction and rituals, inviting participants to become part of the art itself.
Their exhibition Emerging Sensation was showcased in 2019 at the Reactor Hall R1 in Stockholm and became a sold-out success with over 4,000 visitors. By combining optical fibers, light, interactive technology, and augmented reality, they created an exploration of life’s evolution. The work blurred the boundaries between art and technology, encouraging visitors to reflect on their own role in this continuous development.
Malin Bobeck Tadaa is an award-winning textile artist based in Stockholm. Using her self-developed method of weaving optical fibers, light, sensors, and electronics into textiles, she creates unique artworks. The optical fibers make her art both visual and tactile, inviting visitors to interact and engage.
Her art is inspired by human imagination, the deep sea, outer space, and worlds hidden from view. By creating spaces inspired by these realms, she offers viewers experiences that challenge their perspectives and open up new ways of seeing.
Gustaf Josefsson Tadaa is an entrepreneur, lecturer, and artist with 25 years of experience in participatory culture. He has built a 12-meter-long Viking ship in the desert and served on the board of the Swedish Arts Grants Committee.
His artistic exploration is rooted in the idea that technology is profoundly human, and that through our interaction with it, we can better understand ourselves.
Gustaf is a self-taught programmer who created his first computer game at the age of 10. He founded Sweden’s first 3D print shop in Stockholm’s Old Town in 2013. As a lecturer on future topics, he has delivered over 500 talks in the past 15 years and has been nominated for Speaker of the Year.
The Team
Artists: Malin & Gustaf Tadaa
Art Production: Cecilia Pfaff
Exhibition Production: Linnéa Appert.
Original Music and Sound Production: Povel Olsson and Gustaf Tadaa.
Our partners
Press
Press Contact
Gustaf Tadaa
0709-854979
gustaf (a) tadaa.se
Press Breakfast:
Date: Wednesday January 22 2025
Time: 9:00–11:00
To participate in the press viewing, please send a request to gustaf (a) tadaa.se no later than January 21.
Content collaborations
Collaborate With Us: Share the Glow
Are you a content creator, photographer, or influencer looking for a unique and luminous backdrop for your work? We’d love to collaborate!
Our space is a haven of glowing art, stillness, and inspiration – perfect for capturing truly one-of-a-kind content.
Send an email to linnea (a) tadaa.se for inquiries.
Let’s create something magical together.
Getting Here
You’ll find ANDETAGin central mezzanine of the Hötorget Subway Station.
From the subway: Take the Kungsgatan exit (middle of the platform), then the Kungsgatan exit towards Stureplan, and Sveavägen towards Sergels Torg.
From the street: Just below the stairs of the subway entrance on Kungsgatan 39.